Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile. As long as you’re regularly running scans, you’ll always have clear instructions with exactly what to do to either gain higher rankings or defend your top position. Whether the changes in Google are small or big, you’ll never be left out of the loop. This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you.
Step #2: Analyze Google’s First Page
The most important thing is that you don’t show any popup/lightbox on mobile that stops people from being able to read or scroll through your content. Using the Page Experience Report is like looking at your site’s user experience through Google’s eyes. Google’s core algorithm is designed to reward sites that provide a better user experience. Core Web Vitals are an essential part of how Google measures the quality of your site user experience.
Because these keywords come straight from Google, you KNOW that people, some of whom might be your target audience, are searching for them. Analyze their top keywords, backlinks, and organic performance. Find out what’s working for them and use that intel to boost your own strategy. Yoast makes it super easy to optimize your WordPress site for search engines.
- If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.
- Adding alt text to every image on your site improves your chances of ranking in image search results.
- He has been interviewed multiple times for the BBC and been a speaker at international conferences.
- Congratulations on completing this comprehensive guide to mastering on-page SEO!
- Set longer cache durations for static content to maximize performance.
- And you can understand which keywords are likely to yield the best results for your website.
Opt for concise and descriptive URLs that include relevant keywords, as they provide a clear signpost. A clean and organized URL structure enhances navigation, making it easier for everyone to understand your website. Meta descriptions act as short page descriptions in SERPs, and optimizing them properly with relevant information can improve the likelihood of users clicking through to the website. Effective on-page SEO not only improves visibility in search results but also enhances user experience by ensuring that visitors can easily find the information they need. On-page SEO is the process of optimizing various factors of a web page to improve its rank in Google and other search engines.
When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab. When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword. Every big Google algorithm update is designed to better identify quality.
Use images and alt-text
Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover. This shows our ranking position for the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1.
And according to Semrush, it has earned more than 26K backlinks from 6.7K referring domains. This is often called digital PR, and one method is to create linkable assets (or link bait). But you can also run searches like “#journorequest” along with your niche on social media to find potential opportunities. If you’re a subject matter expert, you can be a source for those stories.
Reducing the number of redirects on your site also improves speed. Redirects create extra server requests, which increase loading times. External links, or outbound links, connect your website to other sites. They are essential in on-page SEO because they add credibility and context to your content. Even if you create an effective SEO strategy, it still needs to be reviewed later. If you see that your current techniques don’t provide you with the desired results, you should stop and comprehensively analyze your current strategy.
It offers valuable insights into the performance of your pages in search results, including search queries, click-through rates, and more. However, with the right approach and tools, it is possible to maintain high standards of SEO across all content efficiently. Each of these benefits demonstrates that SEO Anomaly on-page SEO is a fundamental component of any successful B2B online marketing strategy.
Search results located below the map pack are called localized organic results. NAP (name, address, phone) citations are online mentions of your business that display your business name, address, and phone number. Usually, UX improvements should be applied to the entire website, not just webpages.